NetSuite rarely pulls punches, we know this.
CEO Zac Nelson kicked off his firm’s last SuiteWorld conference held in May 2014 in San Jose with salvo of industry ‘in jokes’ poking fun at both Microsoft’s Scott Guthrie and SAP’s Bill McDermott.
NetSuite: Nobody ever got fired for taking a direct swipe at your nearest competitor right?
Negative is a positive, in US marketing at least
That’s fine, American marketing and advertising openly does the ‘direct negative’ thing quite comfortably i.e. washing powder X turns your clothes to brown poop, try brand Y today!
– or more pertinently perhaps, the hello PC I’m a Mac campaign.
So it is then that the firm launches its latest advertising campaign this week.
SAP stone age?
The basic idea (says NetSuite) is around the fact that no executive in their right mind should select, or continue to invest in, stone-age business systems developed before the modern Internet existed.
(Ed – gosh, that’s a bit strong, does it get even more sensitive?)
And if they did (continues NetSuite), maybe it was time someone questioned why they weren’t being fired for making that choice.
NetSuite offers a unified business management suite, encompassing ERP / financials, CRM and ecommerce and named by Gartner as the world’s fastest growing financial management system with more than 20,000 global organizations.
“NetSuite poses this very question to the approx. 1.5M national US readers of the Wall Street Journal with the ad designed to grab the attention of every CIO and CFO. And while the ad specifically calls out the risk of continued investment in SAP, SAP is just a metaphor for ALL pre-cloud products that are holding businesses back today,” said the company, in a media alert.
Borrowing on the old ‘nobody ever got fired for buying IBM tagline’ –the new NetSuite ad copy reads as follows:
Maybe somebody SHOULD get fired for choosing SAP.
In related news, it was recently announced that NetSuite’s SuiteCommerce platform has been named a “Leader” by the research and analyst firm IDC in the IDC MarketScape: Worldwide Digital Commerce Applications 2014 Vendor Assessment.
The report assesses vendors in the digital commerce applications market, which IDC predicts will grow at an 18.8 percent compound annual growth rate for the period 2013-17, to reach $4.1 billion worldwide. Being named a leader by the IDC MarketScape is the second high-profile industry recognition for NetSuite’s cloud-based omnichannel commerce solution in the past several months. In June, SuiteCommerce received the 2014 CODiE Award for Best Commerce Solution from the Software & Information Industry Association (SIIA).
“NetSuite views commerce as a core business component of an organization rather than a standalone sales channel and has developed SuiteCommerce as a tightly integrated piece of its overall ERP for financials and other software,” according to the IDC MarketScape.
NetSuite SuiteCommerce enables retailers, manufacturers and distributors to seamlessly connect every step of a multi-channel, multi-location business—from ecommerce, POS and order management to merchandising, marketing, inventory, financials and customer service.
Featuring an advanced web store that allows the creation of uniquely branded and personalized shopping experiences optimized for multiple devices, SuiteCommerce empowers businesses to run across multiple touchpoints—web, brick-and-mortar stores, mobile—all from a single, unified cloud-based commerce platform that provides unprecedented visibility into a business and its customers.
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